Project Overview

For this project, we were tasked with designing a main poster and a series of supporting social media slides that communicated a real event or topic using a combination of type, imagery, and visual storytelling. The assignment required creating a cohesive visual identity, writing an original headline, designing 4–6 slides, and producing at least one data-backed infographic. All assets were composed in Photoshop/Illustrator and animated through Figma and Adobe Express.

My Concept

I created a full vertical scroll-style campaign exploring sustainability in fashion through bold color, expressive typography, and conceptual imagery. I developed a consistent visual system, wrote original messaging, composited digital mannequins, and animated the sequence into a mobile-friendly motion piece.

Created the primary cover image using color blocking, type hierarchy, and mannequin compositing to introduce the campaign’s core message about circular fashion.

Built a motion-inspired composition using repetition, contrast, and rhythm to show transformation and reinforce the “recycled fashion” narrative