The Assignment

The project brief asked us to design a scroll story that uses grid, type, composition, and visual progression to express an idea. We had to create a narrative through layout, showing how design can direct attention, create emotion, and communicate a clear message.

The Idea

My concept contrasts the chaotic experience of online shopping with a calmer, curated alternative. Through controlled typography, intentional spacing, and a fashion-editorial layout, the scroll story shows how design can simplify the shopping process.

The final design intentionally guides the viewer through a visual transformation, moving from overwhelming clutter to a streamlined, editorial shopping experience.